Running a business can sometimes feel far more complicated than it really needs to be.
We look for clever strategies, expensive software, complicated systems and expert advice, when the solution to a frustrating everyday problem is often sitting right in front of us. We just haven’t looked at it from quite the right angle.
This collection of ideas is about those moments.
The sort of solutions that make you think, “Why didn’t I think of that?”
There are no grand business theories here, and no promises of overnight success. Just a series of simple, practical ideas for dealing with common problems that most businesses encounter at some point. From finding sales hiding in your follow-up process to stopping yourself answering the same customer question over and over, each idea starts with a familiar problem and looks for a surprisingly simple way to tackle it. Some may seem almost embarrassingly obvious once you’ve seen them.
And that’s rather the point.
Sometimes the best business ideas aren’t complicated.
They’re simply the ones we’ve overlooked.
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